Meet Your Next Writer

✍️ Brian Yu Marketing Portfolio

Picture of Brian Yu as an action figure in a copywriter box

Hi, I'm Brian.
For the past decade, I've led content strategy and copywriting at enterprise tech companies, turning complex products into stories that rank, convert and stick.I specialize in building editorial teams, developing brand voice and integrating AI-driven workflows that scale content output without sacrificing quality.At ViewSonic, I helped grow a SaaS user base from 1 million to 10 million users in under four years, increased organic traffic by 200% and led company-wide training on responsible AI adoption across the content organization.I work across B2B and B2C, with deep experience in SaaS, edtech, hardware, enterprise software and consumer electronics. If you need someone who can own a content program from strategy to final copy, let's talk.

''His multidisciplinary skill set has proven beyond useful in the work that he does.'' - J. Banuelos

THE THINKING BEHIND THE WORK

Every piece here started with a business problem. Here's the strategy behind some of it.ViewSonic myViewBoard: SaaS Content Strategy
Challenge: Grow a classroom software product in a crowded edtech market.
Approach: Full-funnel content across SEO, email, print and enterprise sales enablement.
Result: 1 million to 10 million users in under four years.TP-Link: SEO Content Program
Challenge: Drive organic traffic for a technically complex networking brand.
Approach: Long-form SEO strategy translating dense specs into accessible, search-optimized pages.
Result: 18,000+ new monthly visitors.

'' Truly dedicated to cultivating a space where people communicate effectively, collaborate, and express creativity. '' - S. Clement

By the Numbers

✨ 10+ years of content strategy experience across B2B and B2C tech brands✨ Drove content strategy and helped ViewSonic grow its flagship SaaS product from 1 million to 10 million users in under four years✨ Grew organic search traffic by 200%+ through SEO and AI search optimization✨ Increased website traffic by 18,000+ monthly visitors through an SEO content program at TP-Link✨ Created B2B sales enablement materials tied to $15M+ in enterprise sales✨ Cut email marketing costs by 27% and lifted click-through rates by 22% through content personalization✨ Launched a six-figure e-commerce business ranked in the top 7% of all Shopify stores launched the same week✨ Led and managed teams of up to six full-time and freelance writers

Portfolio

''Like a blacksmith sharpening his tools, Brian is a master at honing his skills to exceed his company's expectations.'' - A. Guzman

Ready to build something that actually performs?🚀

Fill out the form below or contact me at brianmasonwriting@gmail.com